Your Facebook Page Should Feel Alive
Your Facebook page should do more than post occasionally. Digital Otters manages your strategy, content, publishing, community, Reels, reporting and ongoing optimization so your brand stays active, relevant and worth following.
What is Facebook marketing and management?
Facebook marketing and management is the combined practice of running a brand's Facebook Page — content, community and customer messages — alongside paid advertising campaigns, measured against real commercial outcomes rather than likes.
Most agencies split these. A social team posts, an ads team buys, and neither sees the whole customer. We run both from one team so creative learnings from organic feed the ads, and ad data shapes what gets posted next. That’s also how we work across Instagram, TikTok and LinkedIn.
Page, creative and paid — one team
Six workstreams that run together. Pick the whole system, or the parts you're missing.
Publishing calendar, brand voice, profile optimisation and everything that makes the Page look like a business worth buying from.
Daily posting cadenceStatic, carousel, video and Reels creative built specifically for the feed — not resized from a print ad.
New concepts monthlyAccount structure, audience strategy, bidding and budget pacing across prospecting and retargeting.
Managed in Ads ManagerComments, reviews and inbox handled inside agreed response times — so buying questions never sit unanswered.
Response SLAPixel, Conversions API and event mapping so the numbers in Ads Manager reflect what actually happened.
CAPI configuredOne dashboard covering organic reach, paid performance and the commercial outcome underneath both.
Monthly review callA month with your Otters team
Page, ad account, pixel and catalogue reviewed. We document what's leaking spend before touching anything.
Content calendar, campaign structure and first creative batch approved, then built into the account.
Campaigns live, comments managed daily, early signals used to kill losers fast and scale winners.
Full performance review, next month's creative brief and a clear recommendation on budget.
What are you trying to move?
Campaign structure changes completely depending on the answer. Choose one to see how we'd build it.
Catalogue-driven prospecting feeding a tightly segmented retargeting layer, with creative refreshed against fatigue signals rather than a fixed schedule.
Broad prospecting with catalogue creative and automated placements.
Product-level ads split by viewed, added and abandoned.
New angles shipped before frequency erodes performance.
Instant forms and landing-page traffic tested side by side, with CRM feedback loops so the algorithm optimises toward leads that actually close.
Low-friction capture with qualifying questions built in.
CRM outcomes fed back into Meta for smarter bidding.
Seed audiences built from closed customers, not all leads.
Reach-efficient buying paired with sequenced storytelling, so the same audience sees a narrative rather than the same asset eleven times.
Story-first, then proof, then offer across the flight.
Controlled exposure to protect brand sentiment.
Measured recall where budget justifies it.
Geo-fenced campaigns tied to your locations, coordinated with local search so the ad and the map listing tell the same story.
Tight geo-fences around each trading location.
Store-specific offers, hours and directions.
Paired with Google Business Profile work.
Facebook still works — for the right business
It's not the right first channel for everyone. Here's an honest read on when it pays off.
Ecommerce, retail, hospitality, property, education, healthcare — audiences with real Facebook presence.
Pixel and CAPI in place, or willing to put them in place. Without conversion data, optimisation is guesswork.
Product photography, video or a willingness to produce it. Creative is the biggest performance lever on Meta.
Learning phases and creative testing take time. Meaningful signal typically starts around week three to four.
Below that, campaigns rarely exit the learning phase and data stays too thin to optimise against.
You'll usually get better efficiency on LinkedIn — we'll tell you that rather than sell you Facebook.
Three ways to work with us
Management fees below are indicative starting points and exclude ad spend. Final scope is shaped around your objectives.
Brands that need a credible, consistently managed Page before scaling spend.
- Page audit and profile optimisation
- 12 posts per month, brand-matched
- Community and inbox management
- Basic boosted-post budget management
- Monthly performance summary
Businesses running real media budget who want organic and paid pulling together.
- Everything in Page Care
- Full Ads Manager campaign management
- Monthly creative batch (static + video)
- Pixel and Conversions API setup
- Retargeting and audience strategy
- Dashboard plus monthly review call
Multi-market or high-spend accounts needing senior strategy and creative velocity.
- Everything in Growth Engine
- Multi-market and multi-language campaigns
- Weekly creative testing cadence
- Instagram and TikTok coordination
- Dedicated strategist and creative lead
- Attribution modelling and incrementality reads
Not sure which fits? Tell us your objective on the quote form.
Reels and video, made for the feed
Vertical-first concepts we produce and test — the winners get promoted straight into paid.
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What engineers and heads of growth ask us
Send the URL, the platform and what changed. You get a written technical read from the person who would run the audit.
Ask a questionWhat is the difference between an audit and ongoing technical SEO?
An audit is a point-in-time diagnosis with a prioritised backlog. Ongoing work supports implementation, reviews new templates before release, QAs staging, monitors regressions and keeps the backlog current as the site changes. Most teams need the audit once and the ongoing support during a period of heavy development.
Can you work with Next.js, Nuxt, Remix or a custom SPA?
Yes. We review source HTML, rendered output, routing, metadata timing, canonical behaviour, streaming, caching and deployment patterns. Recommendations differ depending on whether rendering is static, server-side, streamed or client-side — we scope after seeing how your app actually renders, not from the framework name.
Do you fix the issues or only report them?
Either. For client-controlled codebases we write implementation tickets with acceptance criteria and work alongside your developers, including PR review. Where the CMS and scope allow, we implement directly and validate the release ourselves.
How long does a technical SEO audit take?
A small marketing site is one to two weeks. Large ecommerce, marketplace or international sites take three to six, because findings have to be segmented by template, market and business impact — and because log-file analysis needs a full 30-day window to be meaningful.
Can technical SEO recover traffic lost after a migration?
It can resolve migration-caused problems: missing or chained redirects, changed canonicals, blocked resources, altered architecture, indexation errors. Recovery also depends on how long the problems persisted and whether content, links or demand changed at the same time. We tell you which of those we can see in the data before quoting.
Is Core Web Vitals a ranking factor?
Page experience is one input among many, and a weak one relative to relevance. We improve field vitals because speed and stability affect conversion and crawl efficiency as well as search — not because one score is a strategy. Anyone selling a 100 Lighthouse score as an SEO plan is selling the wrong thing.
How much does a technical SEO audit cost?
It moves with URL count, template variety, JavaScript complexity, international or ecommerce features, whether log-file analysis is in scope, and how much implementation support you need. Starting points are on this page; we review the site before proposing a scope.
Does technical SEO affect ChatGPT, Copilot and AI search?
At the eligibility level, yes. Search-connected AI systems depend on crawlable, indexable, well-structured content. Robots rules, CDN and WAF access, canonicalisation, internal links and clear textual HTML all affect whether your content can be retrieved at all. No agency can guarantee citation — but being unfetchable guarantees the opposite.
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