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Digital Otters

USA · Google AI Overview optimization

Your rankings held. Your traffic didn't. Here's exactly why.

Google now answers your buyer at the top of the page and names three brands while doing it. If you're not one of them, the click never happens.

We get US brands into that answer — and we prove the opportunity is real before you pay us anything.

  • A free readiness report on your real queries before any contract
  • Answer-first content, schema and US citations handled in-house
  • Citation share reported monthly next to leads, not vanity rankings
  • 90 days to prove it, then month-to-month — no annual lock-in
brands named in a typical Overview. That's the whole shortlist
3brands named in a typical Overview. That's the whole shortlist
roughly what Google lifts — your answer has to be up top
40 wordsroughly what Google lifts — your answer has to be up top
from brief to report, at no cost to you
5 daysfrom brief to report, at no cost to you

New York · Austin · Chicago · Founded 2014

Free · No retainer required

Claim your AI Overview readiness report

Your live Overview coverage, who Google cites instead of you, and the shortest route in. Delivered in 5 working days.

Where you sell

No sales sequence. One reply from a strategist.

Certified, licensed or in active partnership

Sound familiar?

If two of these are true, you're already losing the click

  • Rankings flat, sessions fallingYour position report looks healthy and GA4 disagrees. Nobody in the meeting can explain the gap.
  • A competitor keeps getting namedYou watch the same rival appear in the answer box for the terms you outrank. Usually they're on a list you're not.
  • Your SEO agency has no answerAsk them what your AI Overview coverage is and you get a slide about algorithm updates instead of a number.
  • Paid search is covering the shortfallSpend is up to hold the same volume, so blended CAC creeps and the organic channel quietly stops compounding.
  • Buyers arrive already decidedSales hears “we read that you were the option for X” — from brands that aren't you.
  • Nobody owns this internallyIt sits between SEO, content and PR, so it doesn't get done. That's exactly the gap we fill.

None of this shows up in a rankings report. It shows up in your pipeline, one quarter later.

The mechanism

Google cites a brand when three things line up

Miss one and you're invisible in the answer, no matter how good your site is. This is the whole model, and it's the whole engagement.

  • 01

    Eligibility

    Overviews are assembled from pages that already rank. Anything on page two can't be pulled in, no matter how well written it is.

    We fix rankings and crawl-render issues first
  • 02

    Answer shape

    Google lifts short, direct, well-structured answers. Pages that bury the point under 600 words of preamble get skipped.

    We rewrite the money pages answer-first
  • 03

    Corroboration

    Google names brands it can verify elsewhere — trade press, associations, review platforms and a consistent entity record.

    We earn the US citations and align your entity

What you get

Everything in the first 90 days, itemized

One team, one invoice, no subcontractors. This is the full Overview Growth scope — nothing here is an upsell.

  • US Overview gap reportUp to 25 commercial queries run against live Overviews in up to three metros, with the citation list for each.Week 1
  • Technical eligibility fixesCrawl, render and indexation blockers cleared so Google can actually use the pages you care about.Month 1
  • Schema and entity alignmentOrganization, Service, FAQ and Product markup reconciled with your Business Profile and knowledge panel.Month 1
  • Four answer-first pages a monthWritten, reviewed and published by our team — restructured so the answer sits in the opening lines.Ongoing
  • US citation and digital PR outreachPlacement in the American trade press, associations, directories and review platforms Google leans on.Ongoing
  • Location and profile workFor multi-location brands: location-page content and Business Profile consistency at whatever scale you run.As needed
  • Monthly citation trackingQuery set re-run by metro. Coverage, citation share and which competitor holds the slot you want.Monthly
  • One review call a monthOne page, one call, with your strategist. Decisions made in the meeting, not emailed a week later.Monthly
All of it, one retainer

Quoted to your query set

Scoped on the findings call · 90-day term

We price against the size of your query set and the state of your foundations — not a package you have to grow into. You see the scope and the number in writing before anything starts.

  • No setup fee and no onboarding charge
  • Nothing subcontracted — 40+ specialists in-house
  • Month-to-month after the first 90 days
  • Runs alongside your current SEO agency if you want
Start with the free report

Proof

Three clients, six months, one metric that mattered

  • B2B SaaS

    Lumen

    Ranking first for their category term and losing a third of clicks to the Overview. We rebuilt eight comparison pages answer-first and fixed their entity record across four directories.

    +212%Cited queries6 months
  • Property

    Atlas+Co

    Absent from every Overview in their metro while a portal aggregator took all three citation slots. Local schema, review volume and a data-led guide hub changed that.

    -41%Cost per lead5 months
  • Healthcare

    Verdant

    Regulated category, conservative answers. We built author credentials, medical review sign-off and structured FAQs until Google was willing to name them.

    +63%Organic enquiries4 months

The difference

You may already be paying for the version that doesn't work

Standard SEO retainer

  • Reports positions and impressions
  • Optimises for a click that may never happen
  • Content written long-form for dwell time
  • Links chased for domain metrics
  • Twelve-month contract, quarterly reviews
  • Schema treated as a checklist item

Overview programme

  • Reports citation share and coverage next to leads
  • Optimises for being the brand named in the answer
  • Content written answer-first for extraction
  • Citations earned on the US sources Google actually quotes
  • 90 days to prove it, then month-to-month
  • Entity record aligned across site, profile and directories

60-second self-check

Score yourself before you talk to anyone

Six checks, honest answers. Nothing is sent anywhere — this runs in your browser.

  • We rank on page one for our ten most valuable commercial termsEligibility
  • Our key pages answer the question in the first 40 words, in plain languageContent shape
  • Organization, Service and FAQ schema is live and validating sitewideStructure
  • We're named on at least three third-party US sites Google trustsCorroboration
  • Our Business Profile, site and directory listings all agree on the basicsEntity
  • Someone reviews our AI Overview coverage at least monthlyMeasurement
Your citation readiness

0/ 100

Not yet eligible

Google can't cite what it can't verify or find on page one. Right now the work isn't content — it's rankings, schema and a consistent entity record. That's usually a 60-day foundation phase before any answer-first writing begins.

Start withReadiness report, then eligibility work

Get the full report

Investment

Start free. Everything after that is quoted to scope.

No packages to grow into and no setup fee. We scope on the findings call, quote in writing, and stay month-to-month after the first 90 days.

  • Start here

    Readiness Report

    US teams who suspect they're losing clicks and want the evidence before committing.

    Free of charge5 working days
    • Up to 25 commercial queries checked
    • Live Overview capture per query
    • Up to 3 metros compared
    • Who Google cites instead of you
    • Eligibility and schema check
    • 30-minute findings call
    Request the report
  • Core programmeMost chosen

    Overview Growth

    Businesses that need to be in the answer for the queries that pay the bills.

    Quote on scopemonthly retainer · 90-day term
    • Everything in the Readiness Report
    • Page-one eligibility work
    • Four answer-first pages a month
    • Schema and entity implementation
    • US citation and digital PR outreach
    • Monthly tracking and review call
    Talk about Growth
  • Multi-market

    National Coverage

    Brands defending a category across many states, locations or business units.

    Quote on scopescoped to metros and volume
    • Everything in Overview Growth
    • Query sets and reporting per metro
    • Location-page and profile programme at scale
    • Competitor citation displacement
    • Dedicated strategist and content lead
    • Coordinated with SEO and paid search
    Scope an engagement

Your risk

Four ways this is set up in your favour

  • 01

    You see the number first

    The report lands before any contract. If the opportunity isn't there, you keep the report and we part on good terms.

  • 02

    We'll talk you out of it

    If your category barely returns Overviews, we say so and recommend SEO or paid search instead of taking the retainer.

  • 03

    No lock-in

    Ninety days to prove it, then month-to-month. Agencies that need twelve months are protecting themselves, not you.

  • 04

    One team, accountable

    Content, technical SEO, digital PR and dev in-house. One strategist owns the outcome and answers the phone.

Before you ask

The questions that decide it

Answer

Can you guarantee we'll be in the AI Overview?

No — and be wary of anyone who does. Overviews are generated, non-deterministic and change without notice. What we commit to is the work that demonstrably moves the odds: page-one eligibility, answer-first structure, clean entity signals and third-party corroboration, all reported monthly so you can see the direction of travel rather than take our word for it.

Find out which answers you're missing from. Free, in five days.

Up to 25 commercial queries, three metros, live Overview capture, and the exact list of who Google cites instead of you. No obligation and no pitch deck — if the opportunity isn't there we'll tell you.

Claim my free report Talk to a strategist

We cap free readiness reports at six a month so they stay useful — two left this month

Works hardest alongside

All AI search services